ISSN 2413-2322 (Online)

ISSN 2221-1055 (Print)

UDS: 339.137.2:658.8:338.43
Аграрний ринок

Geomarketing in the system of managing selling activities of agrarian enterprises / Hranovska V.H. // Ekonomika APK. - 2017. - № 1 - P. 37

In the article are defined role and place of geomarketing in the system of management of agrarian enterprises. On the basis of generalization of scientific approaches there’re considered the nature and characteristics of geomarketing, its tools, components and tasks. As a result of a synthesis of theoretical approaches, systematized and formed the tools of geomarketing, we carried out a semantic feature of definitions of "marketing" and "geomarketing", set the priorities and geomarketing evaluated its application in the system of management of agrarian enterprises. It is proved that the implementation of the sales policy of agrarian enterprises there is an objective need in the management of spatially disparate objects, getting information about the competitive environment, consumers and markets and the infrastructure of the territories; to quickly solve these tasks allows the use of spatial data. There’s justifying the expediency of using geomarketing as an innovative tool of management of agrarian enterprises. Tabl.: 1. Figs.: 2. Refs.: 17.
Key words: agrarian enterprises, agromarketing, geographic marketing, geomarketing, innovative development, territorial marketing, spatial data, management system

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